So I decided to sell my old window cleaning ute and direct that money into re-branding, manual drafting, and creating a franchise agreement for Kraken Window Cleaning. With a smile on my face I’m really pleased with where our branding adventures took us and I sincerely believe we have created a striking, all be it garish mascot for our franchisees to go out into the world and leave a lasting positive impression on their clients.
Throughout the drafting process I have maintained the theme of ‘Sustainability’. I queried a Franchisee named Sam in a seperate industry. During one of my research discussions Sam explained his frustration with his Franchisor as the royalty payment system created a vacuum of money from Sams business account with automated weekly payments. This approach promoted a lack of interest from Head Office since it didn’t matter whether Sam was kicking goals or if his truck was in the wreckers, the Franchisor would still collect their money. The alarm bells were going off and I immediately disliked this system. Taking onboard the feedback we drafted the 16% of each paid invoice policy.
- For a specific set of clearly defined support services the franchisee is billed 16% on each paid invoice.
Essentially if you don’t get paid then neither do we. This promotes growth and encourages our involvement in the success of your business. We all succeed together or not at all, sustainability once again enters the conversation.